Color

#76007a

#76007a
hex#76007a
rgbrgb(118, 0, 122)
hslhsl(298, 100%, 24%)
oklchoklch(0.4 0.185 326.7)
Closest name: purple (#800080)Relative luminance 0.0526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#047a00

#39007a · #7a0041

#7a7600 · #007a76

Split-complementary

Open in tool →

#417a00 · #007a39

#7a3900 · #047a00 · #00417a

Contrast

#76007a as textRatioAAAA largeAAAFix
Aaon white
10.24:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #cf00d6 as the text (4.62:1)
  • AAA: use #f838ff as the text (7:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76007a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#76007a reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76007a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76007a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76007a-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md