Color

#7534ef

#7534ef
hex#7534ef
rgbrgb(117, 52, 239)
hslhsl(261, 85%, 57%)
oklchoklch(0.53 0.254 290.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1247

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#adef34

#3450ef · #d334ef

#ef7534 · #34ef75

Split-complementary

Open in tool →

#efd334 · #50ef34

#ef3450 · #adef34 · #34efd3

Contrast

#7534ef as textRatioAAAA largeAAAFix
Aaon white
6.01:1passpassfail
  • AAA: use #651ded as the text (7.11:1)
Aaon black
3.49:1failpassfail
  • AA: use #8c55f1 as the text (4.68:1)
  • AAA: use #a980f5 as the text (7.09:1)
  • AA: or shift the background to #e0e0e0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7534ef as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#7534ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7534ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7534ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7534ef-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md