Color

#751fd1

#751fd1
hex#751fd1
rgbrgb(117, 31, 209)
hslhsl(269, 74%, 47%)
oklchoklch(0.485 0.24 297.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0937

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bd11f

#1f22d1 · #ce1fd1

#d1751f · #1fd175

Split-complementary

Open in tool →

#d1ce1f · #22d11f

#d11f22 · #7bd11f · #1fd1ce

Contrast

#751fd1 as textRatioAAAA largeAAAFix
Aaon white
7.31:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #964ee4 as the text (4.51:1)
  • AAA: use #b37eec as the text (7.11:1)
  • AA: or shift the background to #cccccc (4.55:1)
  • AAA: or shift the background to #fafafa (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751fd1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751fd1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751fd1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #751fd1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751fd1-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md