Color

#751ad1

#751ad1
hex#751ad1
rgbrgb(117, 26, 209)
hslhsl(270, 78%, 46%)
oklchoklch(0.482 0.244 298.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0912

Colors that go with #751ad1

Olive Green, Denim and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#75d11a

#1a1ad1 · #d11ad1

#d1751a · #1ad175

Split-complementary

Open in tool →

#d1d11a · #1ad11a

#d11a1a · #75d11a · #1ad1d1

Contrast

#751ad1 as textRatioAAAA largeAAAFix
Aaon white
7.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #9c4ee9 as the text (4.68:1)
  • AAA: use #b57bef as the text (7.04:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751ad1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751ad1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751ad1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #751ad1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751ad1-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md