Color

#400e71

#400e71
hex#400e71
rgbrgb(64, 14, 113)
hslhsl(270, 78%, 25%)
oklchoklch(0.316 0.152 300)
Closest name: Explorer of the Galaxies (#3a1f76)Relative luminance 0.026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40710e

#0e0e71 · #710e71

#71400e · #0e7140

Split-complementary

Open in tool →

#71710e · #0e710e

#710e0e · #40710e · #0e7171

Contrast

#400e71 as textRatioAAAA largeAAAFix
Aaon white
13.82:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #9c4ee9 as the text (4.68:1)
  • AAA: use #b57bef as the text (7.04:1)
  • AA: or shift the background to #949494 (4.56:1)
  • AAA: or shift the background to #bababa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #400e71 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#400e71 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #400e71
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #400e71 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/400e71-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md