Color

#751a7f

#751a7f
hex#751a7f
rgbrgb(117, 26, 127)
hslhsl(294, 66%, 30%)
oklchoklch(0.415 0.171 323.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0605

Colors that go with #751a7f

Forest Green, Charcoal and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#247f1a

#421a7f · #7f1a57

#7f751a · #1a7f75

Split-complementary

Open in tool →

#577f1a · #1a7f42

#7f421a · #247f1a · #1a577f

Contrast

#751a7f as textRatioAAAA largeAAAFix
Aaon white
9.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #c32bd4 as the text (4.62:1)
  • AAA: use #d56be1 as the text (7.02:1)
  • AA: or shift the background to #b3b3b3 (4.53:1)
  • AAA: or shift the background to #dedede (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #751a7f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#751a7f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #751a7f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #751a7f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/751a7f-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md