Color
#74b998
#74b998rgb(116, 185, 152)hsl(151, 33%, 59%)oklch(0.73 0.085 162.6)Colors that go with #74b998
Charcoal, Plum and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #74b998: softer than #000 and cool enough to feel like part of the same palette.
Plum #dda0dd
complementaryshippedPlum sits directly opposite #74b998 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped7 real palettes, including Unity's brand system and Canva's brand system put Blue beside #74b998, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Forest Floor and Darkroom put Champagne beside #74b998, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #74b998: 6 real palettes, including Riverbed and Clean Beauty, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #74b998: 4 real palettes, including Canva's brand system and Terminal, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #74b998 in 4 real palettes, including DuckDuckGo's brand system and Tiffany & Co.'s brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #74b998 in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour.
Real palettes that use #74b998
Tints & shades
Harmonies
Contrast
| #74b998 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.3:1 | fail | fail | fail | |
Aaon black | 9.14:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74b998 as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #74b998 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/74b998-a2beb4-d459d0-1f2d2c-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md