Color

#74aacd

#74aacd
hex#74aacd
rgbrgb(116, 170, 205)
hslhsl(204, 47%, 63%)
oklchoklch(0.713 0.077 237.7)
Closest name: Frozen Wave (#56acca)Relative luminance 0.3687

Colors that go with #74aacd

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cd9874

#74cdc4 · #747dcd

#cd74aa · #aacd74

Split-complementary

Open in tool →

#cd747d · #cdc474

#c474cd · #cd9874 · #7dcd74

Contrast

#74aacd as textRatioAAAA largeAAAFix
Aaon white
2.51:1failfailfail
  • AA: use #3b7ba5 as the text (4.6:1)
  • AAA: use #2d5c7c as the text (7.16:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.15:1)
Aaon black
8.37:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74aacd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74aacd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74aacd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74aacd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74aacd-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md