Color

#74a8cd

#74a8cd
hex#74a8cd
rgbrgb(116, 168, 205)
hslhsl(205, 47%, 63%)
oklchoklch(0.709 0.077 240.2)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3613

Colors that go with #74a8cd

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cd9974

#74cdc6 · #747ccd

#cd74a8 · #a8cd74

Split-complementary

Open in tool →

#cd747c · #cdc674

#c674cd · #cd9974 · #7ccd74

Contrast

#74a8cd as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #3d7ca9 as the text (4.51:1)
  • AAA: use #2e5d7f as the text (7.03:1)
  • AA: or shift the background to #383838 (4.59:1)
  • AAA: or shift the background to #171717 (7.02:1)
Aaon black
8.23:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74a8cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#74a8cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #74a8cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74a8cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74a8cd-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md