Color

#744e2a

#744e2a
hex#744e2a
rgbrgb(116, 78, 42)
hslhsl(29, 47%, 31%)
oklchoklch(0.458 0.072 62.8)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0933

Colors that go with #744e2a

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2a5074

#742a2b · #74732a

#2a744e · #4e2a74

Split-complementary

Open in tool →

#2a7473 · #2a2b74

#2b742a · #2a5074 · #732a74

Contrast

#744e2a as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.87:1failfailfail
  • AA: use #9d6939 as the text (4.51:1)
  • AAA: use #c28a56 as the text (7.06:1)
  • AA: or shift the background to #cccccc (4.56:1)
  • AAA: or shift the background to #fafafa (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744e2a as the background.

Brands using this color

Fonts for this mood

#744e2a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744e2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744e2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744e2a-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md