Color

#744d2a

#744d2a
hex#744d2a
rgbrgb(116, 77, 42)
hslhsl(28, 47%, 31%)
oklchoklch(0.456 0.073 61.3)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0919

Colors that go with #744d2a

Rust, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2a5274

#742a2c · #74722a

#2a744d · #4d2a74

Split-complementary

Open in tool →

#2a7472 · #2a2c74

#2c742a · #2a5274 · #722a74

Contrast

#744d2a as textRatioAAAA largeAAAFix
Aaon white
7.4:1passpasspassPasses AAA — no fix needed.
Aaon black
2.84:1failfailfail
  • AA: use #a16a3a as the text (4.64:1)
  • AAA: use #c28956 as the text (7.01:1)
  • AA: or shift the background to #cccccc (4.61:1)
  • AAA: or shift the background to #fafafa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744d2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#744d2a reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744d2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744d2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744d2a-c4b39c-62cbc9-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md