Color

#744d15

#744d15
hex#744d15
rgbrgb(116, 77, 21)
hslhsl(35, 69%, 27%)
oklchoklch(0.454 0.087 71.3)
Closest name: Chocolate Rain (#714f29)Relative luminance 0.0907

Colors that go with #744d15

Rust, Denim and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#153d74

#741d15 · #6c7415

#15744d · #4d1574

Split-complementary

Open in tool →

#156c74 · #1d1574

#15741d · #153d74 · #74156c

Contrast

#744d15 as textRatioAAAA largeAAAFix
Aaon white
7.46:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #9f691d as the text (4.51:1)
  • AAA: use #cf8826 as the text (7.2:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744d15 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#744d15 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744d15
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744d15 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744d15-c4b89c-62c0cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md