Color

#7435fd

#7435fd
hex#7435fd
rgbrgb(116, 53, 253)
hslhsl(259, 98%, 60%)
oklchoklch(0.543 0.267 288.2)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1335

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#befd35

#355afd · #d835fd

#fd7435 · #35fd74

Split-complementary

Open in tool →

#fdd835 · #5afd35

#fd355a · #befd35 · #35fdd8

Contrast

#7435fd as textRatioAAAA largeAAAFix
Aaon white
5.72:1passpassfail
  • AAA: use #5c12fd as the text (7.09:1)
Aaon black
3.67:1failpassfail
  • AA: use #864efd as the text (4.52:1)
  • AAA: use #a881fe as the text (7.24:1)
  • AA: or shift the background to #e6e6e6 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7435fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7435fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7435fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7435fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7435fd-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md