Color

#742ff4

#742ff4
hex#742ff4
rgbrgb(116, 47, 244)
hslhsl(261, 90%, 57%)
oklchoklch(0.529 0.263 290)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1228

Colors that go with #742ff4

Olive Green, Charcoal and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aff42f

#2f4cf4 · #d62ff4

#f4742f · #2ff474

Split-complementary

Open in tool →

#f4d62f · #4cf42f

#f42f4c · #aff42f · #2ff4d6

Contrast

#742ff4 as textRatioAAAA largeAAAFix
Aaon white
6.08:1passpassfail
  • AAA: use #6416f3 as the text (7.12:1)
Aaon black
3.46:1failpassfail
  • AA: use #8a51f6 as the text (4.59:1)
  • AAA: use #ab81f8 as the text (7.23:1)
  • AA: or shift the background to #dedede (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #742ff4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#742ff4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #742ff4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #742ff4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/742ff4-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md