Color

#742ab2

#742ab2
hex#742ab2
rgbrgb(116, 42, 178)
hslhsl(273, 62%, 43%)
oklchoklch(0.466 0.201 304.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0858

Colors that go with #742ab2

Olive Green, Denim and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#67b22a

#302ab2 · #b22aab

#b2742a · #2ab274

Split-complementary

Open in tool →

#abb22a · #2ab230

#b2302a · #67b22a · #2aabb2

Contrast

#742ab2 as textRatioAAAA largeAAAFix
Aaon white
7.73:1passpasspassPasses AAA — no fix needed.
Aaon black
2.72:1failfailfail
  • AA: use #9b51d6 as the text (4.54:1)
  • AAA: use #b57fe1 as the text (7.09:1)
  • AA: or shift the background to #c7c7c7 (4.57:1)
  • AAA: or shift the background to #f5f5f5 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #742ab2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#742ab2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #742ab2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #742ab2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/742ab2-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md