Color
#740bf4
#740bf4rgb(116, 11, 244)hsl(267, 91%, 50%)oklch(0.509 0.281 291.6)Colors that go with #740bf4
Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite #740bf4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #740bf4: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to #740bf4 in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour.
Teal #008080
triadicshippedTeal completes a triad with #740bf4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Forest Green #228b22
split-complementForest Green is a split-complement of #740bf4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedTwo real palettes: Zillow's brand system and Signal's brand system put Blue beside #740bf4, as the lead colour.
Charcoal #36454f
neutralCharcoal is the text near-black for #740bf4: softer than #000 and cool enough to feel like part of the same palette.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #740bf4: two real palettes: Qualcomm's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Real palettes that use #740bf4
Tints & shades
Harmonies
Contrast
| #740bf4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.78:1 | pass | pass | fail |
|
Aaon black | 3.1:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #740bf4 as the background.
Brands using this color
Fonts for this mood
#740bf4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #740bf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/740bf4-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md