Color

#7409d7

#7409d7
hex#7409d7
rgbrgb(116, 9, 215)
hslhsl(271, 92%, 44%)
oklchoklch(0.48 0.256 297.2)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0881

Colors that go with #7409d7

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dd709

#0c09d7 · #d709d4

#d77409 · #09d774

Split-complementary

Open in tool →

#d4d709 · #09d70c

#d70c09 · #6dd709 · #09d4d7

Contrast

#7409d7 as textRatioAAAA largeAAAFix
Aaon white
7.6:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #9f40f7 as the text (4.55:1)
  • AAA: use #ba76f9 as the text (7.05:1)
  • AA: or shift the background to #c9c9c9 (4.59:1)
  • AAA: or shift the background to #f7f7f7 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7409d7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7409d7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7409d7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7409d7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7409d7-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md