Color

#73c8ed

#73c8ed
hex#73c8ed
rgbrgb(115, 200, 237)
hslhsl(198, 77%, 69%)
oklchoklch(0.793 0.098 228.1)
Closest name: Below Zero (#87cded)Relative luminance 0.5107

Colors that go with #73c8ed

Charcoal, Dark Salmon and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ed9873

#73edd4 · #738bed

#ed73c8 · #c8ed73

Split-complementary

Open in tool →

#ed738b · #edd473

#d473ed · #ed9873 · #8bed73

Contrast

#73c8ed as textRatioAAAA largeAAAFix
Aaon white
1.87:1failfailfail
  • AA: use #167fac as the text (4.5:1)
  • AAA: use #105d7e as the text (7.27:1)
  • AA: or shift the background to #4d4d4d (4.51:1)
  • AAA: or shift the background to #303030 (7.05:1)
Aaon black
11.21:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73c8ed as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73c8ed reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73c8ed
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73c8ed and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73c8ed-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md