Color

#73aad4

#73aad4
hex#73aad4
rgbrgb(115, 170, 212)
hslhsl(206, 53%, 64%)
oklchoklch(0.716 0.084 242.3)
Closest name: Acapulco Dive (#65a7dd)Relative luminance 0.3715

Colors that go with #73aad4

Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d49d73

#73d4cd · #7379d4

#d473aa · #aad473

Split-complementary

Open in tool →

#d47379 · #d4cd73

#cd73d4 · #d49d73 · #79d473

Contrast

#73aad4 as textRatioAAAA largeAAAFix
Aaon white
2.49:1failfailfail
  • AA: use #367bb0 as the text (4.55:1)
  • AAA: use #295d85 as the text (7:1)
  • AA: or shift the background to #383838 (4.71:1)
  • AAA: or shift the background to #171717 (7.2:1)
Aaon black
8.43:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73aad4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73aad4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73aad4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #73aad4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73aad4-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md