Color

#73a44c

#73a44c
hex#73a44c
rgbrgb(115, 164, 76)
hslhsl(93, 37%, 47%)
oklchoklch(0.664 0.13 133)
Closest name: Asparagus (#77ab56)Relative luminance 0.3072

Colors that go with #73a44c

Charcoal, Blue and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7c4ca4

#a0a44c · #4ca450

#4c73a4 · #a44c73

Split-complementary

Open in tool →

#504ca4 · #a44ca0

#4ca0a4 · #7c4ca4 · #a4504c

Contrast

#73a44c as textRatioAAAA largeAAAFix
Aaon white
2.94:1failfailfail
  • AA: use #5b813b as the text (4.52:1)
  • AAA: use #425e2b as the text (7.32:1)
  • AA: or shift the background to #2e2e2e (4.62:1)
  • AAA: or shift the background to #030303 (7.02:1)
Aaon black
7.14:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73a44c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #73a44c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73a44c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73a44c-abbea2-584edf-202d1f-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md