Color

#739c75

#739c75
hex#739c75
rgbrgb(115, 156, 117)
hslhsl(123, 17%, 53%)
oklchoklch(0.652 0.073 145.9)
Closest name: Backyard (#879877)Relative luminance 0.2871

Colors that go with #739c75

Charcoal, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7399

#859c73 · #739c89

#75739c · #9c7573

Split-complementary

Open in tool →

#89739c · #9c7385

#73859c · #9c7399 · #9c8973

Contrast

#739c75 as textRatioAAAA largeAAAFix
Aaon white
3.12:1failpassfail
  • AA: use #597d5b as the text (4.66:1)
  • AAA: use #445f45 as the text (7.07:1)
  • AA: or shift the background to #2b2b2b (4.55:1)
Aaon black
6.74:1passpassfail
  • AAA: use #79a07b as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #739c75 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #739c75
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #739c75 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/739c75-a2bea6-a04edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md