Color

#739ba5

#739ba5
hex#739ba5
rgbrgb(115, 155, 165)
hslhsl(192, 22%, 55%)
oklchoklch(0.664 0.046 214.8)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.298

Colors that go with #739ba5

Charcoal, Terracotta and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #739ba5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a57d73

#73a596 · #7382a5

#a5739b · #9ba573

Split-complementary

Open in tool →

#a57382 · #a59673

#9673a5 · #a57d73 · #82a573

Contrast

#739ba5 as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #567c86 as the text (4.54:1)
  • AAA: use #405c64 as the text (7.16:1)
  • AA: or shift the background to #2e2e2e (4.5:1)
Aaon black
6.96:1passpassfail
  • AAA: use #769ea7 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #739ba5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #739ba5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #739ba5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/739ba5-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md