Color
#7396ce
#7396cergb(115, 150, 206)hsl(217, 48%, 63%)oklch(0.669 0.092 259.6)Colors that go with #7396ce
Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7396ce: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7396ce on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7396ce in 8 real palettes, including Ahrefs's brand system and Blueprint, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Qualcomm's brand system and Spotify's brand system put Blue beside #7396ce, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #7396ce in 4 real palettes, including Ahrefs's brand system and Elastic's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7396ce: 5 real palettes, including Snowflake AI Data Cloud's brand system and Blueprint, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7396ce: 7 real palettes, including Dusk and Coca-Cola's brand system, as the lead colour.
Medium Sea Green #3cb371
triadicshippedMedium Sea Green completes a triad with #7396ce — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #7396ce
Tints & shades
Harmonies
Contrast
| #7396ce as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.01:1 | fail | pass | fail | |
Aaon black | 6.98:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7396ce as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#7396ce reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7396ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7396ce-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md