Color
#7394ba
#7394bargb(115, 148, 186)hsl(212, 34%, 59%)oklch(0.656 0.068 252.4)Colors that go with #7394ba
Charcoal, Peru and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7394ba: softer than #000 and cool enough to feel like part of the same palette.
Peru #cd853f
complementaryshippedPeru sits directly opposite #7394ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #7394ba in 8 real palettes, including Beach Hut and Ahrefs's brand system, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #7394ba: 6 real palettes, including Dusk and Atelier, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7394ba: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7394ba: 9 real palettes, including Dusk and Open House, as the lead colour.
Gold #ffd700
shippedGold shows up next to #7394ba in 4 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #7394ba, as the supporting colour.
Real palettes that use #7394ba
Tints & shades
Harmonies
Contrast
| #7394ba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.15:1 | fail | pass | fail | |
Aaon black | 6.67:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7394ba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7394ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7394ba-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md