Dusty Blue
Open in tool →Dusty blue and mist with a nude accent — the quiet wedding palette; nothing here competes with a photograph.
Color
#738cb5
#738cb5
hex
#738cb5rgb
rgb(115, 140, 181)hsl
hsl(217, 31%, 58%)oklch
oklch(0.636 0.068 260.2)Closest name: Galactic Gossamer (#7f8cb8)Relative luminance 0.2574
Colors that go with #738cb5
Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #738cb5: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
complementaryshippedCopper sits directly opposite #738cb5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #738cb5 in 7 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #738cb5: 5 real palettes, including Hershey's's brand system and Blue Mono, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #738cb5 in 6 real palettes, including Retro Pop and Marvel's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #738cb5: 7 real palettes, including Telegram's brand system and Astro's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #738cb5: 12 real palettes, including Dusk and Open House, as the lead colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #738cb5 in 4 real palettes, including Indigo SaaS and Olympics's brand system, as the accent.
Real palettes that use #738cb5
Tints & shades
Harmonies
Contrast
| #738cb5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.42:1 | fail | pass | fail | |
Aaon black | 6.15:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738cb5 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #738cb5
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #738cb5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/738cb5-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md