Color

#7388e2

#7388e2
hex#7388e2
rgbrgb(115, 136, 226)
hslhsl(229, 66%, 67%)
oklchoklch(0.65 0.136 272.2)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2674

Colors that go with #7388e2

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e2ce73

#73bfe2 · #9673e2

#e27388 · #88e273

Split-complementary

Open in tool →

#e29673 · #bfe273

#e273bf · #e2ce73 · #73e296

Contrast

#7388e2 as textRatioAAAA largeAAAFix
Aaon white
3.31:1failpassfail
  • AA: use #566edc as the text (4.51:1)
  • AAA: use #2a49cf as the text (7.11:1)
  • AA: or shift the background to #262626 (4.58:1)
Aaon black
6.35:1passpassfail
  • AAA: use #8093e5 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7388e2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7388e2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7388e2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7388e2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7388e2-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md