Color

#7388ce

#7388ce
hex#7388ce
rgbrgb(115, 136, 206)
hslhsl(226, 48%, 63%)
oklchoklch(0.64 0.108 270.4)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2571

Colors that go with #7388ce

Charcoal, Medium Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ceb973

#73b6ce · #8c73ce

#ce7388 · #88ce73

Split-complementary

Open in tool →

#ce8c73 · #b6ce73

#ce73b6 · #ceb973 · #73ce8c

Contrast

#7388ce as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #5972c5 as the text (4.53:1)
  • AAA: use #3a53a6 as the text (7.08:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.14:1passpassfail
  • AAA: use #8295d3 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7388ce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7388ce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7388ce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7388ce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7388ce-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md