Color

#738784

#738784
hex#738784
rgbrgb(115, 135, 132)
hslhsl(171, 8%, 49%)
oklchoklch(0.607 0.024 185.6)
Closest name: Armour (#74857f)Relative luminance 0.2264

Colors that go with #738784

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #738784

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#877376

#73877a · #738087

#847387 · #878473

Split-complementary

Open in tool →

#877380 · #877a73

#7a7387 · #877376 · #808773

Contrast

#738784 as textRatioAAAA largeAAAFix
Aaon white
3.8:1failpassfail
  • AA: use #677976 as the text (4.59:1)
  • AAA: use #4d5b59 as the text (7.1:1)
  • AA: or shift the background to #1a1a1a (4.58:1)
Aaon black
5.53:1passpassfail
  • AAA: use #899a97 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #738784 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#738784 reads as muted, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #738784
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #738784 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/738784-a2bebd-d459a7-1f292d-e9f1ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md