Color

#737ea5

#737ea5
hex#737ea5
rgbrgb(115, 126, 165)
hslhsl(227, 22%, 55%)
oklchoklch(0.599 0.061 272.2)
Closest name: Bay View (#6a819e)Relative luminance 0.2128

Colors that go with #737ea5

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a59b73

#7397a5 · #8173a5

#a5737e · #7ea573

Split-complementary

Open in tool →

#a58173 · #97a573

#a57397 · #a59b73 · #73a581

Contrast

#737ea5 as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #6a75a0 as the text (4.5:1)
  • AAA: use #4e5779 as the text (7.09:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #8c95b5 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737ea5 as the background.

Brands using this color

mcpConnect your agent — build around #737ea5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737ea5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737ea5-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md