Color

#7375bf

#7375bf
hex#7375bf
rgbrgb(115, 117, 191)
hslhsl(238, 37%, 60%)
oklchoklch(0.593 0.112 281.2)
Closest name: Flood (#6677bb)Relative luminance 0.2013

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfbc73

#739cbf · #9673bf

#bf7376 · #76bf73

Split-complementary

Open in tool →

#bf9673 · #9cbf73

#bf739c · #bfbc73 · #73bf96

Contrast

#7375bf as textRatioAAAA largeAAAFix
Aaon white
4.18:1failpassfail
  • AA: use #6c6fbc as the text (4.53:1)
  • AAA: use #4c4ea4 as the text (7.16:1)
  • AA: or shift the background to #0f0f0f (4.59:1)
Aaon black
5.03:1passpassfail
  • AAA: use #8f91cc as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7375bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7375bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7375bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7375bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7375bf-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md