Color
#7374ba
#7374bargb(115, 116, 186)hsl(239, 34%, 59%)oklch(0.588 0.106 282)Colors that go with #7374ba
Charcoal, Amber and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #7374ba: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #7374ba in 9 real palettes, including Wired's brand system and Beach Hut, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #7374ba: 7 real palettes, including Fintech Trust and Hershey's's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #7374ba in 8 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #7374ba: 5 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #7374ba: 13 real palettes, including American Express's brand system and The New York Times's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #7374ba: 4 real palettes, including AT&T's brand system and Campbell's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #7374ba on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #7374ba
Tints & shades
Harmonies
Contrast
| #7374ba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.25:1 | fail | pass | fail | |
Aaon black | 4.94:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7374ba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7374ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7374ba-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md