Color

#73604a

#73604a
hex#73604a
rgbrgb(115, 96, 74)
hslhsl(32, 22%, 37%)
oklchoklch(0.502 0.041 70.8)
Closest name: Baby Bear (#6f5944)Relative luminance 0.125

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a5d73

#734b4a · #72734a

#4a7360 · #604a73

Split-complementary

Open in tool →

#4a7273 · #4b4a73

#4a734b · #4a5d73 · #734a72

Contrast

#73604a as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #675542 as the text (7.11:1)
Aaon black
3.5:1failpassfail
  • AA: use #897258 as the text (4.61:1)
  • AAA: use #a99379 as the text (7.14:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73604a as the background.

Brands using this color

Fonts for this mood

#73604a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73604a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73604a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73604a-c4b69c-62c5cb-2d2d1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md