Color

#734a72

#734a72
hex#734a72
rgbrgb(115, 74, 114)
hslhsl(301, 22%, 37%)
oklchoklch(0.47 0.081 327.6)
Closest name: Magic Magenta (#7f4774)Relative luminance 0.0976

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a734a

#5f4a73 · #734a5e

#72734a · #4a7273

Split-complementary

Open in tool →

#5e734a · #4a735f

#735f4a · #4a734a · #4a5e73

Contrast

#734a72 as textRatioAAAA largeAAAFix
Aaon white
7.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.95:1failfailfail
  • AA: use #9c639b as the text (4.67:1)
  • AAA: use #b389b3 as the text (7.15:1)
  • AA: or shift the background to #cfcfcf (4.57:1)
  • AAA: or shift the background to #ffffff (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #734a72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#734a72 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #734a72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #734a72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/734a72-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md