Color

#732fca

#732fca
hex#732fca
rgbrgb(115, 47, 202)
hslhsl(266, 62%, 49%)
oklchoklch(0.49 0.22 297.4)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0994

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#87ca2f

#2f3aca · #c02fca

#ca732f · #2fca73

Split-complementary

Open in tool →

#cac02f · #3aca2f

#ca2f3a · #87ca2f · #2fcac0

Contrast

#732fca as textRatioAAAA largeAAAFix
Aaon white
7.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.99:1failfailfail
  • AA: use #915ad8 as the text (4.66:1)
  • AAA: use #ac83e2 as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.51:1)
  • AAA: or shift the background to #ffffff (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #732fca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#732fca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #732fca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #732fca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/732fca-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md