Color

#7329bc

#7329bc
hex#7329bc
rgbrgb(115, 41, 188)
hslhsl(270, 64%, 45%)
oklchoklch(0.472 0.212 301.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73bc29

#2929bc · #bc29bc

#bc7329 · #29bc73

Split-complementary

Open in tool →

#bcbc29 · #29bc29

#bc2929 · #73bc29 · #29bcbc

Contrast

#7329bc as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #9654d9 as the text (4.57:1)
  • AAA: use #b382e3 as the text (7.22:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7329bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7329bc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7329bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7329bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7329bc-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md