Color

#7328eb

#7328eb
hex#7328eb
rgbrgb(115, 40, 235)
hslhsl(263, 83%, 54%)
oklchoklch(0.514 0.259 291.6)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1116

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0eb28

#283feb · #d428eb

#eb7328 · #28eb73

Split-complementary

Open in tool →

#ebd428 · #3feb28

#eb283f · #a0eb28 · #28ebd4

Contrast

#7328eb as textRatioAAAA largeAAAFix
Aaon white
6.5:1passpassfail
  • AAA: use #6a1aea as the text (7.12:1)
Aaon black
3.23:1failpassfail
  • AA: use #8e52ef as the text (4.6:1)
  • AAA: use #ad81f3 as the text (7.21:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7328eb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7328eb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7328eb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7328eb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7328eb-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md