Color

#7328dc

#7328dc
hex#7328dc
rgbrgb(115, 40, 220)
hslhsl(265, 72%, 51%)
oklchoklch(0.5 0.244 294.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1033

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91dc28

#2837dc · #cd28dc

#dc7328 · #28dc73

Split-complementary

Open in tool →

#dccd28 · #37dc28

#dc2837 · #91dc28 · #28dccd

Contrast

#7328dc as textRatioAAAA largeAAAFix
Aaon white
6.85:1passpassfail
  • AAA: use #7024db as the text (7.08:1)
Aaon black
3.07:1failpassfail
  • AA: use #9054e3 as the text (4.56:1)
  • AAA: use #ac80ea as the text (7.03:1)
  • AA: or shift the background to #d4d4d4 (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7328dc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7328dc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7328dc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7328dc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7328dc-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md