Color

#7326df

#7326df
hex#7326df
rgbrgb(115, 38, 223)
hslhsl(265, 74%, 51%)
oklchoklch(0.501 0.249 293.9)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1036

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91df26

#2635df · #cf26df

#df7326 · #26df73

Split-complementary

Open in tool →

#dfcf26 · #35df26

#df2635 · #91df26 · #26dfcf

Contrast

#7326df as textRatioAAAA largeAAAFix
Aaon white
6.84:1passpassfail
  • AAA: use #7021de as the text (7.09:1)
Aaon black
3.07:1failpassfail
  • AA: use #8f52e5 as the text (4.51:1)
  • AAA: use #af83ec as the text (7.28:1)
  • AA: or shift the background to #d4d4d4 (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7326df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#7326df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7326df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7326df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7326df-b19cc4-dfd54e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md