Color

#73268c

#73268c
hex#73268c
rgbrgb(115, 38, 140)
hslhsl(285, 57%, 35%)
oklchoklch(0.432 0.168 316.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0692

Colors that go with #73268c

Denim, Tomato and Forest Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#408c26

#40268c · #8c2673

#8c7326 · #268c73

Split-complementary

Open in tool →

#738c26 · #268c40

#8c4026 · #408c26 · #26738c

Contrast

#73268c as textRatioAAAA largeAAAFix
Aaon white
8.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #ab47cd as the text (4.51:1)
  • AAA: use #c37bdb as the text (7.18:1)
  • AA: or shift the background to #bababa (4.54:1)
  • AAA: or shift the background to #e6e6e6 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73268c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73268c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73268c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73268c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73268c-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md