Color

#73201c

#73201c
hex#73201c
rgbrgb(115, 32, 28)
hslhsl(3, 61%, 28%)
oklchoklch(0.376 0.117 27.1)
Closest name: Blackened Sun (#77150e)Relative luminance 0.0476

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c6f73

#731c43 · #734c1c

#1c7320 · #201c73

Split-complementary

Open in tool →

#1c734c · #1c4373

#43731c · #1c6f73 · #4c1c73

Contrast

#73201c as textRatioAAAA largeAAAFix
Aaon white
10.76:1passpasspassPasses AAA — no fix needed.
Aaon black
1.95:1failfailfail
  • AA: use #d0453e as the text (4.6:1)
  • AAA: use #dd7973 as the text (7.06:1)
  • AA: or shift the background to #a8a8a8 (4.52:1)
  • AAA: or shift the background to #d1d1d1 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73201c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73201c reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73201c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73201c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73201c-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md