Color

#731985

#731985
hex#731985
rgbrgb(115, 25, 133)
hslhsl(290, 68%, 31%)
oklchoklch(0.415 0.176 320.1)
Closest name: Ultraberry (#770088)Relative luminance 0.0603

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2b8519

#3d1985 · #851961

#857319 · #198573

Split-complementary

Open in tool →

#618519 · #19853d

#853d19 · #2b8519 · #196185

Contrast

#731985 as textRatioAAAA largeAAAFix
Aaon white
9.52:1passpasspassPasses AAA — no fix needed.
Aaon black
2.21:1failfailfail
  • AA: use #bc31d8 as the text (4.57:1)
  • AAA: use #d172e4 as the text (7.24:1)
  • AA: or shift the background to #b3b3b3 (4.54:1)
  • AAA: or shift the background to #dedede (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731985 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#731985 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731985
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731985 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731985-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md