Color

#731976

#731976
hex#731976
rgbrgb(115, 25, 118)
hslhsl(298, 65%, 28%)
oklchoklch(0.405 0.163 326.6)
Closest name: purple (#800080)Relative luminance 0.0565

Colors that go with #731976

Forest Green, Charcoal and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1c7619

#441976 · #76194a

#767319 · #197673

Split-complementary

Open in tool →

#4a7619 · #197644

#764419 · #1c7619 · #194a76

Contrast

#731976 as textRatioAAAA largeAAAFix
Aaon white
9.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #c52bca as the text (4.57:1)
  • AAA: use #db68df as the text (7.06:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731976 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#731976 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731976
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731976 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731976-c19fbe-98cb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md