Color

#7318bf

#7318bf
hex#7318bf
rgbrgb(115, 24, 191)
hslhsl(273, 78%, 42%)
oklchoklch(0.462 0.228 301.7)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0806

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#63bf18

#2018bf · #bf18b6

#bf7318 · #18bf73

Split-complementary

Open in tool →

#b6bf18 · #18bf20

#bf2018 · #63bf18 · #18b6bf

Contrast

#7318bf as textRatioAAAA largeAAAFix
Aaon white
8.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #a149e9 as the text (4.65:1)
  • AAA: use #bb7bef as the text (7.19:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7318bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7318bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7318bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7318bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7318bf-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md