Color

#bb7bef

#bb7bef
hex#bb7bef
rgbrgb(187, 123, 239)
hslhsl(273, 78%, 71%)
oklchoklch(0.696 0.174 308)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#afef7b

#817bef · #ef7be9

#efbb7b · #7befbb

Split-complementary

Open in tool →

#e9ef7b · #7bef81

#ef817b · #afef7b · #7be9ef

Contrast

#bb7bef as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #a149e9 as the text (4.52:1)
  • AAA: use #7e1ad1 as the text (7.11:1)
  • AA: or shift the background to #303030 (4.52:1)
  • AAA: or shift the background to #030303 (7.06:1)
Aaon black
7.19:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb7bef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb7bef reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb7bef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb7bef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb7bef-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md