Color

#7316ca

#7316ca
hex#7316ca
rgbrgb(115, 22, 202)
hslhsl(271, 80%, 44%)
oklchoklch(0.471 0.239 299.2)
Closest name: Lilac Spring (#8822cc)Relative luminance 0.0848

Colors that go with #7316ca

Olive Green, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #7316ca

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6dca16

#1916ca · #ca16c7

#ca7316 · #16ca73

Split-complementary

Open in tool →

#c7ca16 · #16ca19

#ca1916 · #6dca16 · #16c7ca

Contrast

#7316ca as textRatioAAAA largeAAAFix
Aaon white
7.79:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #9c47eb as the text (4.51:1)
  • AAA: use #b77af0 as the text (7.06:1)
  • AA: or shift the background to #c7c7c7 (4.61:1)
  • AAA: or shift the background to #f5f5f5 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7316ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7316ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7316ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7316ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7316ca-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md