Color

#731480

#731480
hex#731480
rgbrgb(115, 20, 128)
hslhsl(293, 73%, 29%)
oklchoklch(0.408 0.176 322.4)
Closest name: Ultraberry (#770088)Relative luminance 0.057

Colors that go with #731480

Forest Green, Charcoal and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#218014

#3d1480 · #801457

#807314 · #148073

Split-complementary

Open in tool →

#578014 · #14803d

#803d14 · #218014 · #145780

Contrast

#731480 as textRatioAAAA largeAAAFix
Aaon white
9.81:1passpasspassPasses AAA — no fix needed.
Aaon black
2.14:1failfailfail
  • AA: use #c322d8 as the text (4.54:1)
  • AAA: use #d969e8 as the text (7.14:1)
  • AA: or shift the background to #b0b0b0 (4.52:1)
  • AAA: or shift the background to #dbdbdb (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #731480 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#731480 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #731480
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #731480 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/731480-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md