Color

#73107e

#73107e
hex#73107e
rgbrgb(115, 16, 126)
hslhsl(294, 77%, 28%)
oklchoklch(0.405 0.178 323.3)
Closest name: Ultraberry (#770088)Relative luminance 0.0552

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1b7e10

#3c107e · #7e1052

#7e7310 · #107e73

Split-complementary

Open in tool →

#527e10 · #107e3c

#7e3c10 · #1b7e10 · #10527e

Contrast

#73107e as textRatioAAAA largeAAAFix
Aaon white
9.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #c61cd9 as the text (4.57:1)
  • AAA: use #de66eb as the text (7.21:1)
  • AA: or shift the background to #b0b0b0 (4.6:1)
  • AAA: or shift the background to #d9d9d9 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #73107e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#73107e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #73107e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #73107e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/73107e-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md