Color

#730ff5

#730ff5
hex#730ff5
rgbrgb(115, 15, 245)
hslhsl(266, 92%, 51%)
oklchoklch(0.51 0.281 291)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.1058

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91f50f

#0f1ef5 · #e60ff5

#f5730f · #0ff573

Split-complementary

Open in tool →

#f5e60f · #1ef50f

#f50f1e · #91f50f · #0ff5e6

Contrast

#730ff5 as textRatioAAAA largeAAAFix
Aaon white
6.74:1passpassfail
  • AAA: use #6e0af0 as the text (7.08:1)
Aaon black
3.12:1failpassfail
  • AA: use #954af7 as the text (4.6:1)
  • AAA: use #b27bf9 as the text (7.09:1)
  • AA: or shift the background to #d4d4d4 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730ff5 as the background.

Brands using this color

Fonts for this mood

#730ff5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730ff5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730ff5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730ff5-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md