Color

#730fa9

#730fa9
hex#730fa9
rgbrgb(115, 15, 169)
hslhsl(279, 84%, 36%)
oklchoklch(0.438 0.214 308.2)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0685

Colors that go with #730fa9

Olive Drab, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#45a90f

#260fa9 · #a90f92

#a9730f · #0fa973

Split-complementary

Open in tool →

#92a90f · #0fa926

#a9260f · #45a90f · #0f92a9

Contrast

#730fa9 as textRatioAAAA largeAAAFix
Aaon white
8.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #ad35ed as the text (4.51:1)
  • AAA: use #c672f3 as the text (7.1:1)
  • AA: or shift the background to #bababa (4.57:1)
  • AAA: or shift the background to #e6e6e6 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730fa9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730fa9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730fa9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730fa9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730fa9-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md