Color

#730eaa

#730eaa
hex#730eaa
rgbrgb(115, 14, 170)
hslhsl(279, 85%, 36%)
oklchoklch(0.438 0.215 307.9)
Closest name: Fuchsia Nebula (#7722aa)Relative luminance 0.0686

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44aa0e

#250eaa · #aa0e92

#aa730e · #0eaa73

Split-complementary

Open in tool →

#92aa0e · #0eaa25

#aa250e · #44aa0e · #0e92aa

Contrast

#730eaa as textRatioAAAA largeAAAFix
Aaon white
8.85:1passpasspassPasses AAA — no fix needed.
Aaon black
2.37:1failfailfail
  • AA: use #ad34ef as the text (4.51:1)
  • AAA: use #c671f4 as the text (7.07:1)
  • AA: or shift the background to #bababa (4.56:1)
  • AAA: or shift the background to #e6e6e6 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #730eaa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#730eaa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #730eaa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #730eaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/730eaa-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md